Every One Knows The Piano Brands of Keystone 

Every City There are Shops of Keystone Pianos

The development models of Keystone Piano including: direct-sale store, cooperative store, and chain store.

Direct-sale store: Open stores in the most exemplary cities according to the resource distribution and strategic layout.

Cooperative store and chain store: regional flagship stores( showroom & training) and teaching school.

Piano shops all over China can be the agency or distributor of Keystone Piano.

1. Business Strategy and Objectives

Keystone Piano holds the value of “Responsibility, Integrity, Practicability, Win-win” with the mission of  “Creating Value for Win-win Development”. We stick to concentrating on workmanship, and keep improving the enterprise value. We invest 10% of sales income in workmanship R&D with the aim to represent a perfect international leading technical standard on quiver play, arrangement, voicing, tuning, and appearance painting process. The products of Keystone Piano including many brands intermediate and high-end upright pianos and grand pianos to fully satisfy the play demands of various people and in various occasions.

The Objectives: Every One Knows The Piano Brands of Keystone 

                          Every City There are Shops of Keystone Piano 

2. Enterprise Marketing Strategy and Objectives

Relying on the brands advantage, Shanghai Keystone Piano Co.,Ltd actively expands domestic and foreign markets and forms a multi-industry development model, integrating production, sales, services, music culture and education & training.

The Objectives: Becoming the leading enterprise in the piano industry in China in about 3 years, completing the enterprise listing goals.

3. On Capital Market 

Shanghai Keystone Piano Co., Ltd. was listed in Shanghai Equity Exchange in June 2015, the equity code: 206201. This is our first step on capital market.